We started life as B2C company by offering and combining email and instant messaging services on our dedicated consumer website: sofunky.com - the idea was to create a lifestyle-type digital asset with free email and free instant messaging.
Out of sofunky.com we tried to position the platform for online portals to provide their customer with communication tools. This initially seemed promising and we sold two licenses, however, with the dotcom crash, we made a major pivot and focused on B2B exlusively. We srtriped out the email functionality and positioned us as instant messaing provider. This too seemed promising at first, but we lacked the funds to continue and we were bogged down in proof of concepts with larger customers.